Despite the growth of online apparel, both shopping experience and profitability continue to pose challenges. Enhancing digital experience while avoiding price wars has become crucial for achieving sustainable growth. A start-up has taken the lead in developing innovative solutions aimed at improving the digital shopping experience, with a focus on increasing conversion rates and reducing product returns. From the outset, Insignia has played a pivotal role in shaping solutions such as the creation of virtual try on. Insignia also played a key role in defining the value proposition and crafting the business plan to launch this solution to Brazil's fashion market and worldwide.

The company, a market leader in its segment, was facing a sharp decline in sales and performance, driven by financial strain and severe pressure on cash flow. The project focused on adapting the business model to the new demand level and improving operational efficiency. Our efforts were centered on streamlining product portfolio, restructuring manufacturing footprint, and optimizing production and SG&A costs. The new model resulted in a significant reduction in fixed costs, complexity, and idle capacity, creating a leaner operation and drastically reducing working capital, ultimately ensuring the sustainability of the business.

A leading retailer in its sector was facing rising competition, stagnant sales, and declining results. Our first task was to develop a comprehensive strategy aimed at revitalizing and strengthening the core business. This included product portfolio redesign, price repositioning, shopping experience enhancement, digital channels expansion, and a solid plan for expanding the store footprint nationwide. Subsequently, we defined a strategy and business model to explore growth opportunities outside the core business, both organically and inorganically, driving the company to new levels of scale and profitability.

A start-up was founded with the mission of playing a key role in the conservation and reforestation of native forests in Brazil, driven by the belief in the potential of generating carbon credits to make the operation self-sustainable. The primary challenges included defining the addressable market, crafting an appealing value proposition for all stakeholders (landowners, communities, and investors), and evaluating the potential for generating carbon credits. We developed a comprehensive business plan, outlining the necessary investments and financial projections, alongside with a detailed strategy to build a relevant and sustainable long-term business.

In a competitive, price-sensitive market, delivering an exceptional customer experience is key to maintaining a profitable leadership position in payments. The rapid growth of digital players, with their disruptive models and low-cost structures, has escalated acquisition costs and churn rates, making profitable growth increasingly challenging for incumbent companies. Our project focused on creating a differentiated, segmented experience, leveraging digital channels to enhance customer satisfaction and reduce service costs, ultimately enabling profitable expansion into lower-value segments.

A market-leading company in the personal care sector aimed to capture its fair share in digital channels, which were rapidly gaining relevance. The existing digital model was complex and inefficient, leading to high fixed costs, slow growth, and cash burn. Investments in B2C and B2B were primarily focused on its own platforms, with a modest presence in marketplaces. The defined go-to-market (GTM) strategy drove a major simplification and consolidation of their online platform, resulting in significant cost reduction. Additionally, we developped the digital strategy and business model to help the company achieving profitable growth by increasing its presence on third-party platforms.